Pricing Blindspot

Pricing strategy leakage

Incorrect pricing structures reduce profitability even when sales numbers increase.

What is happening?

Pricing leakage hides inside discounts, unclear packages and offers that are not linked to value or delivery cost.

Discounts are approved casually\nServices are customised without repricing\nRevenue grows but margin does not

Profit pressure increases\nTeams work harder for weaker returns\nPremium positioning becomes unclear